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Online marketing strategies are becoming increasingly important for all businesses out there, and just think about what’s going to happen in five years. As I write this, the year 2016 just rolled around, and 2015 was the first year that mobile searches exceeded searches on desktops and laptops. If you’ve been lacking when it comes to utilizing online marketing strategies to help your Rochester business grow, then you should know that you should always be working towards building your business online.

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If your business doesn’t have a Facebook page, Twitter feed or a Youtube channel, you could be losing a lot of customers to your competitors. This might sound like online marketing advice from five years ago, but you wouldn’t believe how much Facebook still has control of the online shopping experience and consumer influence.

It’s not just Facebook as a social media site that can help you gather more momentum for marketing your business online. Twitter Business is becoming bigger these days, and of course, you can run marketing campaigns for both Facebook and Twitter business pages. You should also look into using other social media sites if they can fit your business model.

Don’t forget about email marketing. The email platforms of today make things easy for you, and you can automate everything to send out newsletters or promotional campaign emails to get consumers to respond. These days you have to get your brand in front of customers consistently without getting on their nerves.

Pay per click advertising is evolving, and if you haven’t taken a look at how you can use this type of marketing model these days, then you’re missing out. These ads are making their way to various sites that are gathering participants and even getting other businesses to network together to share revenue streams.

Webinars and press releases are also very popular ways to get in touch with consumers. Some people who run webinars are disappointed with how many people attend, but there are many different things you can do to increase attendance for your webinars, including working on the email marketing campaigns mentioned earlier.

Grow your company with technology, and do everything you can to ensure your website is mobile friendly as well. Always be on the lookout for new technology coming to the marketing world, and act fast when it comes to applying it to your business. And for the record, search engine optimization is more important than ever for increasing your online visibility.

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